[{"data":1,"prerenderedAt":177},["ShallowReactive",2],{"$f3kt5p3rwpoj6y":3,"$f27zz5tpclmz4a":42},{"navigation":4,"tagline":41},[5,9,13,17,21,25,29,33,37],{"accentColor":6,"slug":7,"title":8},"#0C2478","world-news-and-current-affairs","World News & Current Affairs",{"accentColor":10,"slug":11,"title":12},"#A40C2C","social-commentary-and-opinion","Social Commentary & Opinion",{"accentColor":14,"slug":15,"title":16},"#A44800","arts-and-culture","Arts & Culture",{"accentColor":18,"slug":19,"title":20},"#877A00","science-and-technology","Science & Technology",{"accentColor":22,"slug":23,"title":24},"#2F7D32","school-life","School Life",{"accentColor":26,"slug":27,"title":28},"#8248C4","interviews","Interviews",{"accentColor":30,"slug":31,"title":32},"#00766C","wellness-and-self-care","Wellness & Self-Care",{"accentColor":34,"slug":35,"title":36},"#1669A6","academic-resources","Academic Resources",{"accentColor":38,"slug":39,"title":40},"#A3306F","creative-writing","Creative Writing","Words have the power to change the world, so we’ve been choosing them carefully for 19 years.",{"_id":43,"authors":44,"body":50,"bylineOverride":47,"dek":47,"heroImage":130,"moreFromSection":146,"printEdition":168,"publishedAt":172,"section":173,"seoDescription":47,"seoTitle":47,"slug":174,"tags":47,"title":175,"wordCount":176},"article-how-victoria-s-secret-reinvented-itself-after-its-comeback",[45],{"_id":46,"bio":47,"name":48,"photo":47,"role":47,"slug":49},"author-sofie-karafiatova",null,"Sofie Karafiátová","sofie-karafiatova",[51,62,70,78,86,94,102,110,118,122],{"_key":52,"_type":53,"children":54,"markDefs":60,"style":61},"b54d9bbc79ef","block",[55],{"_key":56,"_type":57,"marks":58,"text":59},"654d9f0f3a2c","span",[],"Lights, music, extravagant costumes, and perfectly styled “Angels” — by now, it’s hard not to recognize the fashion spectacle this article is referring to. After four years away from the spotlight, Victoria’s Secret has brought back its world-famous Fashion Show. But the real question is: has anything truly changed, or is it just a polished version of the past?",[],"normal",{"_key":63,"_type":53,"children":64,"markDefs":69,"style":61},"b805bc03f2b6",[65],{"_key":66,"_type":57,"marks":67,"text":68},"51f712e8e68e",[],"Once considered one of the most influential events in the fashion industry, the Victoria’s Secret Fashion Show thrived on fantasy, exclusivity, and a tightly controlled image of perfection. Yet behind the glitter and wings, controversy had already begun to build. Accusations of promoting unrealistic beauty standards and excluding diversity soon dominated headlines, turning admiration into criticism. As public pressure intensified and the brand’s once glamorous image came under fire, the untouchable show was cancelled in 2019 — marking a dramatic fall from grace.",[],{"_key":71,"_type":53,"children":72,"markDefs":77,"style":61},"a1859eac7693",[73],{"_key":74,"_type":57,"marks":75,"text":76},"2ecd3e78707f",[],"Now, its return feels less like a simple comeback and more like a moment of truth. In recent years, audiences have become more aware and far more demanding when it comes to representation and inclusivity. As fashion brands are now no longer judged solely by what they sell, but mainly by the message they send out, can a company like Victoria’s Secret, built on a very specific aesthetic, survive in today’s public eye?",[],{"_key":79,"_type":53,"children":80,"markDefs":85,"style":61},"3cb2b52f9528",[81],{"_key":82,"_type":57,"marks":83,"text":84},"8473e717a7ff",[],"As of now, the brand is adapting to the current expectations — not out of choice but rather out of necessity to stay relevant.",[],{"_key":87,"_type":53,"children":88,"markDefs":93,"style":61},"abcf33a0ffaa",[89],{"_key":90,"_type":57,"marks":91,"text":92},"70347ea44324",[],"At the same time, the pressure to change did not come out of nowhere. In recent years, newer fashion brands have built their identities around inclusivity from the very beginning, attracting younger audiences who value authenticity over perfection. Social media has also played a crucial role, giving consumers a platform to openly criticise brands and demand accountability. This shift in power means that companies like Victoria’s Secret can no longer control the narrative as easily as they once did— they must respond to it.",[],{"_key":95,"_type":53,"children":96,"markDefs":101,"style":61},"fe6b2ec19255",[97],{"_key":98,"_type":57,"marks":99,"text":100},"755f34aeaa7e",[],"This shift becomes especially clear when looking at the new version of the iconic Fashion Show. Yes, the glamour remains — bright lights, eye-catching outfits, and energetic performances — but something feels different. Suddenly, the models on the runway are no longer confined to a single, idealised look. Instead, there is a visible effort to present a wider range of identities, suggesting an attempt to align with the expectations of today’s audience.",[],{"_key":103,"_type":53,"children":104,"markDefs":109,"style":61},"79da237fc0e9",[105],{"_key":106,"_type":57,"marks":107,"text":108},"e2d085b41c41",[],"However, is this shift genuine or is it simply a strategy for success? While some see it as a significant step forward, others remain sceptical, questioning whether this transformation is authentic or merely a carefully crafted illusion designed to reclaim the spotlight. After all, rewriting a brand’s image is not a simple task, especially when the former identity is so deeply etched into the fabric of popular culture.",[],{"_key":111,"_type":53,"children":112,"markDefs":117,"style":61},"25d715de1baf",[113],{"_key":114,"_type":57,"marks":115,"text":116},"1981e91b50e4",[],"The return of the show highlights a far greater challenge: the struggle to balance tradition with transformation. Holding on to the past too tightly risks reviving the flaws that once led to the brand’s downfall, yet straying too far could easily erase the magic that made the event unforgettable in the first place. It is a high-stakes balancing act — one misstep could tip the scales — and now Victoria’s Secret is walking on a razor-thin line under the spying eyes of the world.",[],{"_key":119,"_type":120,"text":121},"689656468a80","pullQuote","the struggle to balance tradition with transformation.",{"_key":123,"_type":53,"children":124,"markDefs":129,"style":61},"66742f32cc8e",[125],{"_key":126,"_type":57,"marks":127,"text":128},"519701f8730b",[],"With the return of this once-defining event for the fashion industry, it becomes clear that this is not just about a well-known show or prestige. Instead, it mirrors a broader effort to adapt to a world that has already changed significantly. Whether this new direction will prove to be successful remains uncertain, but one thing is evident: the show has returned, and the audience is paying closer attention than ever before.",[],{"alt":131,"asset":132,"caption":135,"credit":136,"crop":137,"hotspot":140},"Gigi Hadid on a bright pink runway wearing large pink feathered wings, under the words “We are back”.",{"_ref":133,"_type":134},"image-4c5fd66c13e5e08b87fdfe0182d2cf892bcb7557-531x338-jpg","reference","Jelena Noura “Gigi” Hadid at the 2025 Victoria's Secret fashion show.","Taylor Hill\u002FWireImage",{"_type":138,"bottom":139,"left":139,"right":139,"top":139},"sanity.imageCrop",0,{"_type":141,"height":142,"width":143,"x":144,"y":145},"sanity.imageHotspot",0.9,0.4,0.72,0.5,[147,157],{"_id":148,"authors":149,"bylineOverride":47,"dek":47,"heroImage":47,"publishedAt":153,"section":154,"slug":155,"title":156},"article-how-is-ai-affecting-the-music-industry",[150],{"name":151,"slug":152},"Danny Smíšek","danny-smisek","2026-03-01T07:51:00Z",{"accentColor":14,"slug":15,"title":16},"how-is-ai-affecting-the-music-industry","How Is AI Affecting the Music Industry?",{"_id":158,"authors":159,"bylineOverride":47,"dek":163,"heroImage":47,"publishedAt":164,"section":165,"slug":166,"title":167},"article-i-who-have-never-known-men-the-book-with-no-answers",[160],{"name":161,"slug":162},"Julie Hoffmanová","julie-hoffmanova","“I was forced to acknowledge too late, much too late, that I too had loved, that I was capable of suffering, and that I was human after all.”","2026-03-01T06:51:00Z",{"accentColor":14,"slug":15,"title":16},"i-who-have-never-known-men-the-book-with-no-answers","I Who Have Never Known Men: The Book With No Answers",{"_id":169,"editionNumber":170,"publishDate":171},"printEdition-2025-26-3",3,"2026-03-01","2026-03-01T07:52:00Z",{"accentColor":14,"slug":15,"title":16},"how-victoria-s-secret-reinvented-itself-after-its-comeback","How Victoria’s Secret Reinvented Itself After Its Comeback",610,1790340042803]